Digital Marketing / Marketing and advertising / Online Marketing are some of the most used terms of the marketplace today. However, it is sadly just a number of jargon for most of your companion who hear it and use it to convey their minds. What exactly is digital marketing and what part of it vital for today’s business participant? We’re here to break it down you r in the simplest words possible.
Online Marketing in fact marketing of your products or services onto digital platforms so as to contain onto your loyal consumers as well as increase easy reach to new potential target audience easily.
That is this task. That is what Online marketing must be. There are some further questions call for attention to solve your confusion; such as:
Is digital marketing the same as social media online marketing?
The answer is absolutely. Digital / Internet marketing is really a wider concept along with social media marketing in the sense that, all interpersonal networking platforms are available digitally i.e. over the internet. However, there are other platforms that get into digital marketing except social media traffic generation.
What are the concepts and platforms of digital marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of the product on motors such as Google and Bing by Yahoo. This platform is of utmost importance for companies that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Web site. Search Engine Optimization is a connected with developing your website’s content in a way that allows the search engine’s algorithm to crawl and try out your website efficiently. This is often a way to get higher rankings their search results on search engine; helping us to possess a better hand at SEM.
SEO is a primary necessity of any and every site owner as it assists you to stand out on the list of sea of websites we see proper.
Social Media Marketing is a concept that comprises of campaigns designed to market your product or service on interpersonal networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it in order to products that possess a B2C segment.
There is a remarkable concept called Re-marketing in Internet marketing which enables us to reach in order to the potential consumer base multiple cases. It can be seen as following on from the consumer on various platforms, websites and showing your personalized ad copy within so as aid keep reminding them with regards to their visit to price of running.
This also enables us to maintain another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds etc.
However, for a huge digital / Marketing and advertising experience, a campaign needs to be developed using all the above mentioned set-ups.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771